This has been a hot topic for a while now, and some people also considered these links as spam. Guest blogging, when done correctly, is an essential strategy of manual link building. Matt Cutts, former head at Google webspam said that guest blogging abuse will be punished.
Here, we are talking about authoritative guest blogging, quality content creation as an essential part of content marketing and not just short sentences and paragraphs influencing the rankings.
While considering this strategy, you need to focus on quality content, keep the reader in mind, count comments, and social shares as content success and not just links. Keep guest blogging as a technique to increase your website awareness rather than just links. When done smartly, it can prove to be successful.
Your digital marketing strategies are on the right track when you focus on quality and relevant content.
2 Comments
Katrina
June 21, 2020
Great web site you have here.. It’s difficult to find high-quality writing like
yours these days. I truly appreciate individuals like you!
Take care!!
Kapil
June 22, 2020
Hey thanks Katrina!
I appreciate you taking time for this comment. Cheers!